![]() ![]() ![]() “He wanted those emotions to really affect people because (that way) your heart is open a little more to what this story is really about.” “It’s not just, ‘I knew a friend who knew somebody that did something’–but, something that happens to you… I think Mel had his own personal struggles” that made the film real, said Humbard. “It’s like someone who writes a great song about something they experienced,” Humbard says. The reason it was so successful is that it was real, said Charley Humbard, president and CEO, UP. The film earned $612 million, the most ever for an independent film, after spending less than $70 million on production and marketing costs (estimated), financed by the director Mel Gibson and his Icon Productions. EST–ten years after it made box-office history. ![]() To mark the occasion, UP Television will show The Passion of the Christ (2004) in its commercial TV debut at 9 p.m. ![]()
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